List Building Lifestyle With Igor Kheifets

Attention today is shredded across inboxes, feeds, headlines, and an endless stream of push notifications, and the old marketing math no longer holds....

Most marketers believe a good story has to be dramatic — Hollywood dialogue, complex characters, edge-of-your-seat tension. Igor disagrees. In this ep...

Every piece of productivity advice tells you the same thing: try harder, be more disciplined, muscle through the distractions. Igor thinks that advice...

Most people are taught that market research means guessing whether an idea has legs. Igor argues that guessing is the fastest way to get it wrong. In ...

Most people are taught that market research means guessing whether an idea has legs. Igor argues that guessing is the fastest way to get it wrong. In ...

Most people run from crowded markets. They see competition, assume there's no room left, and talk themselves out of the very places where the real mon...