SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators

by Society for Healthcare Strategy & Market Development

SHSMD’s Rapid Insights delivers the latest trends, innovations, and best practices for health care strategists including marketers, planners, business developers and communicators.

46 Episodes

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Health & Fitness

Episodes

Showing 6 of 46 episodes

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The Human Experience and Sustainable Growth

In this episode, Jason Wolf, president and CEO of The Beryl Institute, explores why a human experience approach, one that connects patients, employees...

19m

•Aug 28, 2026

From Guidance to Advocacy: How Mentorship and Sponsorship Strengthen Healthcare Leadership Pipelines

How do great leaders help emerging talent move beyond development and into opportunity? In this episode, executive leaders Melissa Fors Shackelford, T...

20m

•Aug 21, 2026

Resilience in Real Time: Navigating Crisis Communications During Hurricane Helene

How do you lead communications when an emergency is unfolding by the minute and the stakes couldn't be higher? In this episode, Molly Luton, Chief Str...

17m

•Aug 13, 2026

Building a SLMO That Aligns Strategy, Data, Execution

Want to build a Service Line Management Office (SLMO) that actually aligns strategy, data, and execution across a growing health system? Stephanie Jac...

19m

•Aug 12, 2026

9 Lessons from a Values-Driven Culture

In this episode, leaders from Dayton Children’s share nine lessons from their journey to bring refreshed values to life through storytelling, leadersh...

15m

•Aug 7, 2026

Essentials of Measuring Marketing Campaign Effectiveness and ROI in Health Care

In this episode, experts from Johns Hopkins Medicine break down the essentials of measuring campaign effectiveness and ROI, from connecting marketing ...

21m

•Aug 7, 2026