Ecommerce On Tap

by Aaron Alpeter

Ecommerce on Tap is a world where Supply Chain meets storytelling. Join Aaron Alpeter each week as they offer insights into the backend of successful businesses. Brought to you by Sourcify and Izba Consulting!

49 Episodes

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Episodes

Showing 6 of 49 episodes

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Dr Martens: Durability Isn't an Engineering Problem, it's a Business Model Problem.

Dr. Martens built a boot designed to outlive its owner. So why did a company built on permanence need you to buy five more pairs? This week we trace t...

1h 11m

•Aug 18, 2026

New Balance: The Dad Shoe That Waited for the World to Catch Up

New Balance spent most of its 120-year history as a punchline: the gray suede sneaker your dad wore with white crew socks and a phone holster. On this...

1h 11m

•Aug 4, 2026

The Shoe Company That Almost Died Three Weeks Before Chinese New Year

Two years ago we recorded an episode on On Running. This week we're re-airing it, and it holds up better than I expected.When we recorded it in 2024, ...

54m

•Jul 21, 2026

Veja: The Sneaker Brand That Spent Its Marketing Budget on the Supply Chain

Veja is usually filed under "sustainable sneaker brand." That label is true and far too small. In this footwear-season episode of Ecommerce on Tap, Aa...

59m

•Jul 7, 2026

Why Rothy's Built the Factory Before They Built the Shoe

Rothy's is known for sustainable shoes made from recycled plastic bottles. But that's not actually what they built.In this episode, Aaron and co-host ...

42m

•Jun 23, 2026

How Birkenstock Built a $1.6 Billion Footwear Empire

Birkenstock is one of the most recognizable footwear brands in the world.But what most people don't realize is that the company spent over 200 years b...

46m

•Jun 9, 2026