Lay of the Brand

by Merritt Group

Welcome to the Lay of the Brand podcast, where we talk with the experts on tech marketing, creative and PR to learn what’s new, what’s working and what’s next.

7 Episodes

Showing 6 of 7 — sign up free for all episodes

BusinessEntrepreneurshipMarketingTechnology

Episodes

Showing 6 of 7 episodes

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AI Thought Leadership: What's Missing and What Works

When AI puts out generic surface level content, it doesn't build credibility and it doesn't sound like an actual person. And it absolutely doesn't del...

37m

•Mar 17, 2026

Next-level analyst relations

A new Sapio Research report finds that 92 percent of decision-makers say analysts directly shape their opinions on vendors and solutions. So how do yo...

47m

•Jan 13, 2026

The secrets of cyber influencer marketing - Part 2

Continuing our two-part series, last time we talked about getting started with influencer marketing and how to find the right influencers for your cam...

24m

•Aug 20, 2025

The secrets of cyber influencer marketing - Part 1

Influencers are having a huge impact on marketing and PR. But if there’s any discipline that runs on trust, it’s cybersecurity. So, working with influ...

29m

•Jul 23, 2025

Navigating the fractured customer journey w/Pat Barrett, Unison

Today's buyers jump around throughout the decision process, loop in new stakeholders midstream, and often do months of research before ever speaking t...

22m

•Jun 17, 2025

B2G success in a DOGE environment with guest Brian Chidester

In this episode of Lay of the Brand, host Peter Jacobs is joined by Brian Chidester, Head of Global Strategy and Innovation for Public Sector at Adobe...

29m

•Mar 25, 2025