Marketing Connected

by Marketing Interactive

Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.

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Episodes

Showing 6 of 85 episodes

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Content360 MY: Leading with heart in the age of intelligent content

It’s clear that while the way we market is becoming more intelligent, the core of great marketing remains undeniably human. This Content360 Malaysia p...

20m

•Jul 6, 2026

Content360: Why Mamee Double-Decker did everything a snack brand shouldn’t do

For a while, Mamee Double-Decker felt like it was doing everything right. The company was launching campaigns, rolling out SKUs and pushing limited-ed...

18m

•Jun 29, 2026

In Conversation | From meme pages to shaping SEA's creator economy

In this episode of “In Conversation,” Karl Mak, co-founder of HEPMIL Media Group, shares how a failed regional expansion and the rise of TikTok led th...

29m

•Jun 17, 2026

In Conversation | The business of belief and marketing national pride

In this episode of Marketing Connected's "In Conversation", Melvin Kuek, executive director of So Drama Entertainment, unpacks his journey from agency...

22m

•Jun 10, 2026

Are AI chatbots building the next walled garden?

Artificial intelligence chatbots have quickly become part of our everyday routines—from answering questions and drafting emails to planning trips and ...

•Jun 5, 2026

Content360 PH: CHAGEE's localisation bet on Philippines' experience economy

Born into the digital era rather than retrofitted for it, CHAGEE is betting that technology-led localisation - not simply aggressive expansion - will ...

19m

•Jun 3, 2026