Mastering Sales and Negotiations

by Huthwaite International

Mastering Sales and Negotiations is a podcast designed for ambitious business professionals where we explore world-renowned methodologies to uncover valuable lessons for sales professionals and learn how you can achieve sustainable behaviour change within your team.

27 Episodes

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Business

Episodes

Showing 6 of 27 episodes

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Stop collecting data. Start using it.

Sales teams are surrounded by data, yet many still struggle to make confident decisions.In this Quick Win episode, Rachel Massey and Robin Hoyle unpac...

•Sep 11, 2026

Making sense of sales data

Welcome back to the Mastering Sales & Negotiations podcast - and welcome to the first episode of series 3. This week, we're joined by Dr Simon Hefti, ...

48m

•Sep 3, 2026

Founder-led selling works… until it doesn’t.

Welcome back to the Mastering Sales and Negotiations podcast.This week on the podcast, we were joined by Claus Klein‑Ipsen, Chairman of the Board at P...

10m

•Jun 1, 2026

Start-ups, Scale-ups and SPIN

Start-ups, Scale-ups and SPIN In this episode of Mastering Sales and Negotiations, we’re joined by Claus Klein‑Ipsen, Chairman of the Board at Peak Sy...

31m

•May 13, 2026

Turning AI from a Buzzword into a Sales Advantage

This week on the Mastering Sales and Negotiations podcast, we sat down with Casper Guldager, who shared some refreshingly honest insights about why AI...

•Apr 2, 2026

Building a Practical AI-First Sales Organisation

In this episode of Mastering Sales and Negotiations, we sit down with Casper Guldager, AI consultant and co‑founder of Adaptig, whose career spans a d...

45m

•Mar 25, 2026