The Fit to Grit Cast

by Zachary Colman

Fit to Grit is an audio/video/newsletter hybrid featuring in-depth conversations with leadership within the athletic space. Guests range from top executives within the athletic space to professionals in adjacent industries with a proven track record of success working in the athletic industry.

We explore visionary ideas and practical strategies driving the industry forward, covering areas such as marketing, finance, branding, equipment, product development, biz dev, and more. Join us as we share actionable insights and real-world experiences while embodying the "fit to grit" spirit.

64 Episodes

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BusinessEducationEntrepreneurshipHealth & FitnessMental HealthSelf-Improvement

Episodes

Showing 6 of 64 episodes

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Why Google Ads Outperform Meta | Built to Grow Podcast w/ Tim Lyons & Zach Colman

Send us Fan MailIf your “leads” don’t pick up the phone, never remember opting in, or text back with a quick stop, you’re not imagining things. We dig...

30m

•Dec 9, 2025

The Truth About Fitness Studio Finances Nobody Talks About

Send us Fan MailIf opening your P&L spikes your heart rate, this conversation will feel like a deep breath. We bring on Lauren and Lisa from Active Co...

29m

•Nov 4, 2025

How Much Should You Really Spend on Marketing Your Fitness Studio?

Send us Fan MailEver wonder if you're wasting money on marketing or not spending enough to truly grow your studio? You're not alone. Most studio owner...

10m

•Oct 21, 2025

How to Calculate Your Studio’s LTV in 5 Minutes

Send us Fan MailWhat if one clean calculation could tell you exactly where to spend, what to price, and how to grow without burning cash? We walk thro...

10m

•Oct 7, 2025

Don’t Let Old Leads Go to Waste: Relaunch Strategies That Work

Send us Fan MailAre you leaving money on the table by ignoring your old leads? If you've ever had an external lead come in, called them once, texted t...

14m

•Sep 23, 2025

Turning New Members Into Advocates, Boost Your Gym With Reviews

Send us Fan MailUnlock the hidden marketing potential sitting right in your fitness studio! In this illuminating episode of the Fitcher Grit Cast, hos...

14m

•Sep 16, 2025